Launching a new product for P&G in Nigeria Coursework

Launching a new product for P&G in Nigeria - Coursework Example In terms of age, Aussie Shampoo should be segmented for young adults, teenagers, and middle aged people. Aussie shampoo should be segmented for people aged between 15 and 55. 168.1 is the total population of Nigeria. Among them, 105 million people used to consume and utilize shampoo in their daily life. The organization is trying to target people of the young generation and middle aged individuals for newly launched Aussie Shampoo as social demand for these differentiated shampoo products is significantly increased among the target customers. Therefore, the organization is targeting these 105 million potential Nigerian consumers for their newly launched Aussie Shampoo. In terms of the gender segment, the organization should segment both male and female customers as the organization has differentiated its product line according to the characteristics and taste of people of both genders. There are near about 95 million consumers aged between 15 and 55 use shampoos. Among those consumer s, 75 percent are the females and 25 percent are males. Females generally focus on different segments in shampoo such as moisturizer shampoo, silky and real volume etc. On the other hand, 25 percent male consumers in Nigeria generally focus on quantity and quality of products. In terms of the income segment, the organization should segment people of middle class, upper-middle class, and upper-class income segments for Aussie Shampoo due to urbanization and rise of the middle-class income earner.

Diversity paper Essay Example | Topics and Well Written Essays - 1250 words

Diversity paper - Essay Example " The emergence of diversity in the workplace has been brought about by the rapid changes and development in the domestic and global market. This current workforce strategy is seen as business organization's response in coming with the demands of the new business environment. Diversity hiring is the new trend in choosing the employees to work for an organization. As more and more companies are embracing this new system, more reports and empirical evidences are also reported which support direct hiring. This is their way of aligning their resources to take advantage of the present opportunities, generate revenues, increase market share, and squeeze more profits from their sales. Diversity in the workforce had also increased retention, recruitment, and promotion of employees as well as decreased litigation and complaints. This paper further look at how a business organization benefits from utilizing a diversified workforce. The rationale in favoring a human resource with different origins, backgrounds, interests, and status is fairly simple: diversity will is able to pool together various talents, ideas, skills, and knowledge which serves the highly diversified market served by a business institutions. The task then of an organization is to efficiently manage the different behavior of employees in a diversified workforce. ... Since childhood, we are taught that some things like colors, gestures, dress, and expressions are only attributable for a girl or for a boy. For example, pink is the color which is associated to a baby girl while blue is for a boy. The existence of double sexual standard in the community is also another huge factor shaping the behavior of both genders. It should be noted that double standards clearly delineate and dictate the actions which can be done by both genders. One of the most famous sexual double standard is the stud-slut dichotomy. Thus, the society has a definite expectation of how different members of both sexes. This, together with the environment of individual differentiates the behavior of male and female. Societies dictate that men are supposed to be more rational than women. Aggressive and dominant behavior is also strongly linked to being a man. Due to their physical structure, men are regarded for their strength and flexibility. These conceptions have largely influenced the behavior of men in our society. In business organizations, some jobs which require physical strength are only made available for men. Most executive level managerial positions are also being occupied by the male specie as women are regarded to have inferior ability. It had also become insulting for men to have women in high level management because they are more irrational. While men always behave as the stronger and more aggressive sex, women's behavior are more refined and nurturing. Women are expected to be nice-"never fights or argues, making negotiation and conflict-resolution (Vermuelen 2006)." Accordingly, these characteristics are still entrenched in the modern women. Females are less dominant, less aggressive, more assertive, and more in touch with their